THE GONE CAT
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All about Self Preserving Products by LUSH

I was interested in learning more about the self preserving range of products and so took the opportunity to interview the brand trainer at LUSH cosmetics, Meghan Campbell.

The Gone Cat: What is the concept behind the LUSH self preserving range?
Meghan Campbell: Synthetic preservatives have been used for nearly a century to guarantee that products aren’t affected by microbial spoilage. We use safe synthetic preservatives in minimal amounts in some of our liquid-based products, but across the cosmetics industry, preservatives are often used in high amounts to create an excessive shelf-life (up to 36 months or more, prior to breaking the seal), as most cosmetics are mass-produced to be distributed worldwide. This means they’re intended to spend a great deal of time sitting on the shelves of shops or warehouses.

At Lush, we produce our products by hand and deliver them fresh to nearby shops. We have always made an effort to use the ingredients that nature provides, and pride ourselves on our sourcing of the freshest, finest ingredients we can find. Nature doesn’t only offer up beautiful essential oils and nourishing butters and enzymatic fruits, however, it also provides an array of multifunctional ingredients like clays, glycerin, salt and honey (to name a few) that aid in the art of preservation. Using these in careful balance with other natural ingredients means it’s possible to produce products that don’t require help from synthetic preservatives at all, so even more of the formula is beneficial to the skin and hair.

This is the concept behind the self-preserving range. A range that would not be possible if it weren’t for the expertise of our product inventors, who have mastered the art of working with what nature has to offer to create fresh, effective cosmetics.

GC: What is the difference between ‘self preserving’ in products as opposed to ‘preservatives’?
MC: While it’s tempting to call these products “preservative free”, as that’s the current term recognized in the world of cosmetics, we feel that this definition undermines the complex science at work behind the scenes. While it’s technically true that these products are free of synthetic preservatives, we prefer to discuss the wonderful ingredients that they do contain, rather than what they lack.

GC: What are some self preserving ingredients? How are these products different from regular products that aren’t labelled self preserving?
MC: Natural preserving ingredients like salt, honey and clay that have been used in the art of preservation for centuries can help keep products fresh for the duration of their shelf-life, as can the reduction (or removal) of overall water content. The art of self-preservation has less to do with one ingredient, however, and rather the careful blending of all the ingredients to create a stable environment that simply does not allow for bacterial growth.

GC: What are some of the ‘hero products’ in the self preserving range?
MC: The first three to launch reformulated self-preserved alternatives were our best-sellers
Dream Cream Hand And Body Moisturizer- http://www.lushusa.com/body/body-lotions/dream-cream—self-preserving/05232.html
Mask of Magnaminty Face And Body Mask- http://www.lushusa.com/face/masks/mask-of-magnaminty—self-preserving/9999905177.html
Ocean Salt Face And Body Scrub- http://www.lushusa.com/body/body-cleansers/ocean-salt—self-preserving/9999905234.html

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