Originated in Holland in the 80s, HUMANOID have always chosen their own unique course. The brand is never influenced by current trends or hype, instead staying true to their new wave and punk origins. According to the founders Sandra Harmsen and Hans Boelens, HUMANOID “Just happened”. Here’s an interview with the founders:
The Gone Cat: How would you describe HUMANOID as a brand?
HUMANOID: HUMAN-OID, literally: like a human. HUMANOID’s strength is that it is a brand like a wonderful person. Two feet on the ground, feeling completely sound and comfortable with yourself, doing what you feel you have to do and above all, having a great time. Freedom. Quality. Here and now.
GC: Does the Netherlands influence the brand’s aesthetic?
H: I think a typical Dutch quality is both feet on the ground, feeling completely sound and comfortable with yourself, doing what you feel you have to do. And this, without screaming for attention. HUMANOID’s identity feels familiar. That pleasantly unruly early 80s punk feel, has always remained.
GC: What are some upcoming plans for the brand?
H: Exploring the world. We want to grow bigger international. HUMANOID goes worldwide!
GC: What are some words you would use to describe the HUMANOID ethos?
H: Expressive, creative, authentic, but always functional and contemporary.
GC: Who (if anyone) would you love to see wearing HUMANOID?
H: We like that a wide range of women are wearing Humanoid and share the Humanoid feeling.
So not specific a special/famous woman.